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Sustainability and Social Responsibility

What are the Barriers to Young Millennials’ Consumption of Sustainable Apparel? A Cross-Cultural Analysis of Perceived Risks of Sustainable Apparel

Authors
  • Jin Su orcid logo (Univeristy of North Carolina at Greensboro)
  • Xiao Tong (The University of Alabama)
  • Maria Gil Del Altcazar (University of North Carolina at Greensboro)

Abstract

This study aims to investigate young millennials’ perceived risks of sustainable apparel in the US and China.

Keywords: Millennials, Young consumers, Sustainable apparel, Sustainability, Perceived risk

How to Cite:

Su, J., Tong, X. & Del Altcazar, M. G., (2020) “What are the Barriers to Young Millennials’ Consumption of Sustainable Apparel? A Cross-Cultural Analysis of Perceived Risks of Sustainable Apparel”, International Textile and Apparel Association Annual Conference Proceedings 77(1). doi: https://doi.org/10.31274/itaa.11766

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Published on
28 Dec 2020
Peer Reviewed
License
Creative Commons Attribution 4.0